Privacy Policy
Appresio Ltd — Appres Apps
Last Updated: August 5, 2026
Appresio Ltd, trading as Appres Apps (“Company”, “we”, “us”, or “our”), is the data controller responsible for the personal information described in this Privacy Policy.
This Policy applies to all mobile applications and websites published by us (collectively, the “Services”).
Our applications differ from one another. Some measure speed and record trips; some generate content; some are supported by advertising and some are not; some offer subscriptions. This Policy describes every practice that may apply across our applications, and states clearly which practices apply to which kind of application. A practice described below applies to you only if the application you are using has the feature it relates to.
To see exactly what an individual application collects, open its page on the App Store or Google Play. Both stores publish a data disclosure for each application, which we complete and keep current. That disclosure is specific to the application you are about to install.
If you have questions about this Policy, contact us at [email protected].
AT A GLANCE
- None of our applications require you to create an account or to give us your name, email address, or phone number.
- Applications that measure your speed or position process precise location entirely on your device. Precise location is never transmitted to us.
- Some of our applications display advertising and some do not. Where an application does, this is disclosed on its store page, and you are asked for permission before any tracking takes place.
- Payments are processed by Apple and Google. We never receive your card details.
TABLE OF CONTENTS
- Information we collect
- Location data
- Content you create in our applications
- Advertising and tracking
- How we use information
- Legal bases for processing
- Who we share information with
- International transfers
- Retention
- Security
- Your privacy rights
- Children’s privacy
- California residents
- Do-Not-Track and Global Privacy Control
- Updates to this notice
- How to contact us
1. INFORMATION WE COLLECT
1.1 Information you provide
Our applications do not require registration, and we do not ask for personal information in order to use them.
You may choose to provide information when you contact us — for example by email or through a support form inside an application. In that case we receive your message and the address you sent it from, and we use it solely to respond to you.
1.2 Information collected automatically — all applications
| Category | Examples | Purpose |
|---|---|---|
| Device identifier | A randomly generated identifier assigned to your installation by our analytics and subscription providers | Analytics, app functionality |
| User identifier | An internal identifier linking your activity and entitlements across sessions | Analytics, app functionality |
| Usage data | Screens opened, features used, actions taken, session timing, application version | Analytics |
| Technical data | Device model, operating system version, language, network type | Analytics, app functionality |
| Approximate location | Country and region derived from your IP address | Analytics |
These identifiers are generated by our providers. They are not linked to your name or email address unless you contact us and choose to provide them.
1.3 Applications that offer subscriptions or in-app purchases
Where an application offers paid features, we additionally process your subscription status, trial status, transaction history, and renewal or cancellation events.
All purchases are processed exclusively by Apple (App Store) or Google (Google Play Billing). We do not receive, store, or process your card number, security code, or billing address. From our subscription provider we receive only your entitlement status.
Apple’s privacy practices: https://www.apple.com/legal/privacy/ Google’s privacy practices: https://policies.google.com/privacy
1.4 Diagnostic data
Some of our applications include crash reporting and performance monitoring, which collect crash logs, error reports, and performance measurements describing the state of the application and device at the time of a fault. This data is used to identify and fix defects.
2. LOCATION DATA
This section applies to applications whose features depend on your position — for example measuring speed, recording trips, or providing information relevant to where you are.
2.1 Precise location
Where an application requires precise location, it uses it to provide the feature you have opened — for example calculating speed, distance, duration, and heading, displaying your position on a map, or determining conditions at your location.
Precise location is processed on your device. It is not transmitted to us, to our analytics provider, or to any other third party, and we operate no servers that receive it. Records generated from it — such as trip history, routes, and derived statistics — are stored locally on your device, remain under your control, and are deleted when you delete them or uninstall the application.
If you export such a record, the exported file is generated on your device, and you decide where it goes.
You may withdraw location permission at any time in your device settings. Features that depend on it will stop working.
2.2 Maps
Where an application displays a map, map imagery is retrieved from the map provider integrated with your device platform, and your interaction with the map is subject to that provider’s privacy policy.
2.3 Approximate location
Separately, our analytics provider derives an approximate location — typically country and region — from the IP address used to send analytics events. This is a property of internet communication generally. It is used to understand where our users are located in aggregate and does not identify your position meaningfully.
3. CONTENT YOU CREATE IN OUR APPLICATIONS
This section applies to applications that let you create, generate, or produce content.
Where an application generates content on request, the instructions you enter and the parameters you choose are transmitted to the processing provider that performs the generation, together with a technical identifier for your installation. This is necessary to produce the result you asked for.
We do not ask you to include personal information in such instructions, and we ask that you do not. Generated output and the instructions that produced it may be retained for a limited period in order to deliver the result, to enforce our terms, and to detect abuse.
Where content is stored on your device rather than on a server, it remains under your control and is removed when you delete it or uninstall the application.
4. ADVERTISING AND TRACKING
Some of our applications display advertising and some do not. Whether a given application does is stated in its data disclosure on the App Store or Google Play, which you can review before installing.
4.1 Applications without advertising
These applications contain no advertising software, do not collect an advertising identifier, and do not use your information for advertising. Nothing in this section applies to them.
4.2 Applications with advertising
Where an application is supported by advertising:
- advertising is delivered by third-party advertising networks acting as independent controllers or as joint controllers with us, depending on the arrangement;
- the advertising identifier assigned by your device operating system, along with technical and approximate location data, may be processed in order to select and measure advertising;
- this may involve linking data about you across applications and websites operated by others, which constitutes “tracking” as defined by Apple and “sharing” as defined by California law.
On iOS, we ask your permission through the App Tracking Transparency prompt before any tracking takes place, and if you decline, the advertising identifier is not used. In the European Economic Area and the United Kingdom, we ask for your consent through a consent interface before any personalised advertising is served, and you may withdraw or change that consent at any time from within the application’s settings.
You may also limit advertising at the device level: on iOS through Settings → Privacy & Security → Tracking, and on Android through Settings → Privacy → Ads.
5. HOW WE USE INFORMATION
We use information in order to:
- provide, operate, and maintain the applications and the features you use;
- verify entitlements and give you access to paid features;
- produce the content or results you request;
- understand how our applications are used and where users encounter difficulty;
- identify, diagnose, and fix defects and crashes;
- measure the performance of our applications and our marketing in aggregate;
- deliver and measure advertising, in applications supported by advertising;
- respond to your support requests;
- detect and prevent fraud, abuse, and security incidents;
- comply with legal obligations and enforce our terms.
We do not make automated decisions producing legal or similarly significant effects concerning you.
6. LEGAL BASES FOR PROCESSING
If you are in the European Economic Area, the United Kingdom, or Switzerland:
| Processing | Legal basis |
|---|---|
| Operating the application, providing paid features, verifying entitlements, generating content you request | Performance of a contract, Art. 6(1)(b) GDPR |
| Analytics, diagnostics, product improvement, security and fraud prevention | Legitimate interests, Art. 6(1)(f) GDPR |
| Personalised advertising and associated tracking | Consent, Art. 6(1)(a) GDPR |
| Responding to support enquiries | Contract, or legitimate interest in assisting users |
| Compliance with legal and regulatory obligations | Legal obligation, Art. 6(1)(c) GDPR |
Where we rely on legitimate interests, we have assessed that they are not overridden by your rights, taking into account that the data does not identify you directly and that precise location does not leave your device. You may object to this processing — see Section 11. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of earlier processing.
7. WHO WE SHARE INFORMATION WITH
We do not sell personal information.
We use the following categories of service provider, who process information on our behalf under contract:
| Role | Provider |
|---|---|
| Product analytics | Amplitude, Inc. (United States) |
| Subscription management and receipt verification | Apphud |
| Crash reporting, diagnostics, and cloud infrastructure | Google (Firebase) |
| Content generation, in applications with generative features | Third-party model providers engaged for that purpose |
| Advertising delivery and measurement, in applications supported by advertising | Third-party advertising networks |
| Application distribution, in-app purchases, and beta testing | Apple Inc.; Google LLC |
We may also disclose information where legally required, where necessary to establish or defend legal claims, or in connection with a merger, acquisition, or sale of assets — in which case we will give notice before your information becomes subject to a different privacy policy.
8. INTERNATIONAL TRANSFERS
We are established in the United Kingdom. Some of our providers are located in the United States or process data there.
Where personal information is transferred outside the United Kingdom or the European Economic Area, we rely on safeguards recognised under applicable law, which may include the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or a provider’s certification under the EU–US and UK–US Data Privacy Framework.
You may request further information about these safeguards at [email protected].
9. RETENTION
We keep personal information only as long as necessary for the purposes described here, or as required by law.
- Analytics and usage data is retained by our analytics provider for the duration of our agreement with them, so that long-term retention and product performance can be measured, and is deleted or anonymised when no longer needed.
- Subscription records are kept for the lifetime of the subscription and afterwards as required by accounting, tax, and consumer protection obligations.
- Generated content and the instructions that produced it are retained for a limited period necessary to deliver the result and to detect abuse.
- Support correspondence is kept until your enquiry is resolved and for a reasonable period afterwards.
- Content stored on your device is deleted when you delete it or uninstall the application.
When we no longer have a legitimate need to process information, we delete or anonymise it. Where immediate deletion is not possible, we isolate it securely until deletion can be carried out.
10. SECURITY
We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls limiting who can view analytics and subscription data, and a design that keeps sensitive data — most importantly precise location — on your device rather than on our infrastructure.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. YOUR PRIVACY RIGHTS
Depending on where you live, you may have the right to access the information we hold, to have it corrected, to have it deleted, to restrict or object to processing, to receive it in a portable format, and to withdraw consent where processing is based on it.
To exercise any of these, email [email protected] or use the form at https://appres.io/contact.
Because our applications do not use accounts, we may need additional information to locate records relating to your installation — normally the device identifier held by our analytics provider. We will explain how to find it when you contact us. If we cannot identify you within our records, we will tell you, and we may be unable to act on the request.
You may lodge a complaint with a data protection authority. In the United Kingdom this is the Information Commissioner’s Office (https://ico.org.uk); in the EEA, the supervisory authority where you live.
We respond within one month, extendable by two further months for complex requests, in which case we will tell you.
12. CHILDREN’S PRIVACY
Our applications are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Individual applications may carry a higher minimum age, stated in their store listing. If we learn that we have collected information from a child under 13, we will delete it. Contact us at [email protected] if you believe this has occurred.
13. CALIFORNIA RESIDENTS
If you are a California resident, you have rights under the CCPA as amended by the CPRA. The table below covers our applications collectively; an individual application typically collects less.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Device identifier, internal user identifier, IP address, advertising identifier in ad-supported applications; email address if you contact us | YES |
| B. Customer records (§ 1798.80(e)) | Name, signature, financial account details | NO |
| C. Protected classification characteristics | Age, gender, race, religion, disability | NO |
| D. Commercial information | Subscription and purchase history | YES |
| E. Biometric information | Fingerprints, voiceprints, faceprints | NO |
| F. Internet or network activity | Usage events, feature interaction, session data, advertising interaction | YES |
| G. Geolocation data | Approximate location derived from IP address. Precise location is processed on your device and is not collected by us. | YES (approximate only) |
| H. Audio, electronic, visual, or similar information | Content generated at your request in applications with generative features | YES |
| I. Professional or employment information | Employer, job title | NO |
| J. Education information | Student records | NO |
| K. Inferences | Usage patterns and audience segments derived from application activity | YES |
Sensitive personal information. We do not collect sensitive personal information as defined by the CPRA. In particular we do not collect precise geolocation, government identifiers, account credentials, racial or ethnic origin, religious beliefs, union membership, contents of your communications, genetic data, or biometric data.
Sale and sharing. We do not sell personal information. In applications supported by advertising, personal information may be shared for cross-context behavioural advertising as that term is defined by the CPRA. You may opt out at any time — see below.
Your rights. You may request to know what we collect and how it is used, request deletion, request correction, opt out of sharing, and you will not be discriminated against for exercising these rights. Submit requests to [email protected].
Do Not Sell or Share My Personal Information. To opt out of sharing for advertising purposes, decline the App Tracking Transparency prompt on iOS, use the advertising controls in your device settings, adjust the consent settings inside the application, or email [email protected].
14. DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL
There is no uniform industry standard for responding to Do-Not-Track browser signals, and we do not currently respond to them.
We treat a Global Privacy Control signal received through a browser as a valid request to opt out of sharing for advertising purposes.
15. UPDATES TO THIS NOTICE
We may update this Policy to reflect changes in our practices or in applicable law. Updates are indicated by a revised “Last Updated” date. Where a change materially affects how we handle your information, we will give notice through the applications or by other appropriate means before it takes effect.
The English version is authoritative. Where a translation differs, the English text prevails.
16. HOW TO CONTACT US
Appresio Ltd 86–90 Paul Street London EC2A 4NE United Kingdom
Email: [email protected] Contact form: https://appres.io/contact